Our History

More than 100 years ago, our great-grandfather Hermann Pangratz moved from Tarrenz to St. Anton to work as a wheelwright. What began with wood, craftsmanship, and a small workshop continued to evolve over generations. It was the beginning of a story that remains closely tied to St. Anton to this day.

An older man is working on skis in a workshop; he is using a sander to sand a ski. In the background, there are skis hanging on the wall and tools on a shelf.
A golden wheel with two crossed swords beneath it.
A golden wheel with two crossed swords beneath it.

1926

How it all began.

At the age of 25, Hermann Pangratz started his own business in St. Anton and opened his wagon-making shop. There, he built and repaired wagons and sleds. A craft that would soon take a whole new direction.

A black-and-white photo of a man working with metal in a workshop, surrounded by tools and metal parts.

1928–1932

The Pangratz Ski is taking shape.

Broken wooden skis were turning up in Hermann’s workshop more and more often. But he didn’t stop at just repairing them: Hermann wanted to design a ski himself that would meet his own standards. Using durable ash wood, hot steam, and a great deal of manual labor, he created the first Pangratz skis. In 1932, he took the next step: opening his own ski rental shop with about 100 pairs of skis he had built himself.

Four women are standing outside in the snow, some wearing ski gear, in front of a building with a "Ski Shop" sign, presumably in winter.

1950–1960

More than just a workshop.

Pangratz skis continued to evolve technologically, and the rental fleet grew to about 500 pairs. At the same time, Hermann’s wife, Pia, expanded the family home into a bed-and-breakfast. Even back then, the family business was expanding beyond the workshop and sports store. In the late 1950s, their son Toni joined the business.

A hotel called "San Simone Papinglatz" with three people, a dog, a white car, a fence, and a tree in front of the hotel on a quiet street.

1967–1979

New skis. New trails.

Toni and his wife Irene took over the family business. At the same time, the ski market was undergoing fundamental changes: new materials and industrial production were replacing traditional wooden skis. As a result, Pangratz ceased manufacturing its own skis in 1968. From then on, the focus shifted to sports retail, rentals, and service.

Three children are standing in the snow in front of a ski shop, holding skis and ski boots. The building has a door and two windows, with a sign that reads “Ski Sport Toni Pangratz.”

1980–1996

Right in the heart of St. Anton.

Sport Pangratz continues to grow and secures a prime location in town. This eventually becomes a modern sports store. With Patrick and Brigitte at the helm, the third generation takes over and continues to steer the business toward the future.

A man is sitting in a ski shop, surrounded by ski clothing, ski boots, and ski accessories; he is smiling and wearing a green blouse with a floral pattern.
A picturesque mountain village with snow-covered houses and a large, snow-capped mountain range in the background under a clear blue sky. In the foreground is a store with a sign reading “SKI SPORT PANGRAZ” and a large crowd gathered in the snow-covered area.

2011

Anthony's is opening its doors.

What began with Pia’s bed-and-breakfast took on a whole new dimension decades later. In the heart of St. Anton, a complex is taking shape that combines sports, dining, and hospitality. The new Intersport flagship store, Anthony’s Life & Style Hotel, and the Happy Valley with a pizzeria and a steakhouse, are opening their doors.

2026

One more for Hermann.

100 years after Hermann first opened his doors, a new place bears his name: Hermann’s Pub. Now in its fourth generation, Pia and Patrick are carrying on the legacy with a pub that pays homage to the man who started it all.

A group of eight people, including children and adults, is standing on a wooden deck in front of a mountain landscape with clouds and trees. They are laughing and posing for the photo.
Beer mug with the letter H in the center, gold-colored with a black rim
  • An old black-and-white photo of a house with a roof, a car, and a motorcycle in front of it, surrounded by a wooden picket fence.

    The Workshop

  • A snow-covered winter road in a small town, with several older men using snow shovels and chatting. There are buildings with snow on their roofs and mountains in the background.

    Village Street in the 1930s

  • An old snowmobile in a snow-covered landscape with mountains in the background.

    Snowmobiles in the Arlberg

  • A woman is holding skis in her hands in front of snow-capped mountains.

    Irene on Skis

  • A man skiing in a snowy landscape, smiling, wearing a gray patterned sweater, black pants, ski gear, and ski poles.

    Toni as a ski instructor

  • A multi-story building with wooden trim that houses stores on the ground floor, including a sporting goods store called “Sport Pangratz.” In the foreground are people walking in the snow and a yellow taxi. It looks like winter, with snow on the roof and on the ground.

    New Sports Store